All of our roads lead to success and at Hamelin+Martineau, these roads pass through hard work boulevard, dedication street and determination road to get there. We have worked with a large number of clients: Bombardier Global Express, TD Insurance, Blue Cross, Desjardins, IGA, Reitmans, Scotiabank, National Bank, Winning Charities International, and so much more.
The Desjardins EspaceAuto website needed both print and web based CRM elements to communicate with new members. The marketing group turned to Hamelin+Martineau to design all elements used in this comprehensive communication strategy created to help people in new car purchase process.
The Movement Desjardins also needed to communicate with members regarding car loans. Hamelin+Martineau designed the direct marketing elements used for this ongoing program.
For over 30 years, the RMA has been an important association to marketers across the province of Quebec. It has taken on a responsibility of bringing new knowledge, inspiring professionals, educating them and keeping them up to date on the latest marketing trends of our world today.
Three years ago, Hamelin+Martineau was happy to lead the “rebranding” of the association. From building a new website and strategizing e-mail marketing processes, to helping plan its events and designing multiple elements, Hamelin+Martineau made sure that the association’s brand was recognized everywhere within the industry.
Diane Hamelin has also been on the board of directors for the past 10 years to ensure successful practice of branding, digital marketing and direct marketing operations within the association.
Bromont Horse Trials Organization has run for the past 29 years a world-renowned international equestrian competition featured as a world qualifier for the Olympics, Pan American Games and the World Games. Our mission has been to promote this top of the line event around North America in order to get some of the best athletes and sponsors to participate every year.
Other than all of the logistics of the event planning component, Hamelin+Martineau has used television, billboards, digital and physical advertising as well as any other means to build an entire campaign for the event every year.
Hamelin+Martineau is proud to say that Bromont Horse Trials has welcomed through the years over 10 countries, 140 athletes, some of the biggest partnering companies and over 10 tier-one media at the event.
Our mission was to help stimulate sales for a brand that had been suffering from stagnating or declining revenue, awareness, and market share for many years. We used the proven effectiveness of DRTV to both generate immediate increase in calls to the Blue Cross call centers while simultaneously increasing brand awareness as a no-cost bonus. Over 10,000 calls were generated over the life of the campaign, far exceeding all objectives and resulting in exceptional sales and revenue numbers for the client.
TD Insurance Meloche Monnex signs agreements with employer groups for which they do not necessarily hold employee personal data for reasons of respect for private life. So we had a very particular challenge: How do we reach these employees? We opted for the collaboration of HR leaders to help us distribute promotional materials to their employees.
To do this, we provided them with very attractive dimensional mailings containing a small promotional gift to thank them for their collaboration, all in relation with the theme of the campaign and the contest in which employees could participate by requesting a submission to TD Insurance.
With the high number of solicitations, the enthusiastic feedback from HR managers and the numerous campaign awards, we confirm the resounding success of this campaign.